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The Story Behind Nike Basketball Sneakers


In this video meet, Nike Basketball’s Color, Graphics and Materials Design Team…Golnaz Armin, Eugene Rogers and Erick Goto. They are responsible for some of the hottest sneakers, that have been put out in the last 4 years. The ‘South Beach’ LeBron 8’s and many others. “Inside The Sneaker Box” caught the trio at the recently wrapped Art Basel Miami to celebrate Freegums’ LeBron 9 collabo, and discussed those along with the upcoming ‘Christmas’ Zoom Kobe VIIs, ‘Nerf’ Zoom KD IVs and the LeBron 9 ‘Watch the Throne’ editions.

If you are into sneakers or call your self a “Sneaker Head”….You must watch this! Enjoy.

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